Search Engine Optimization (SEO) is the process of improving the quality of your website to increase its visibility when certain keywords are searched. SEO is regarded as your website’s fitness, the more fit it is, the more traffic it will generate.
In this fast-paced world where technology is evolving, people rely on search engines to look for certain products, services and information for self-learning and knowledge growth.
After searching for a certain keyword related to a product or service on search engines like Google, Bing etc., the tendency of a person clicking or trusting the top results is much higher than scrolling down. At the same time, some users will be lazy or will not have the patience to go to the next pages.
Appear on Top
Appearing on the first page of a search engine like Google allows your website to have a higher chance of being clicked on and visited. This drives a lot of organic traffic to your website and improves its visibility. For instance, in a sports game, players that are fit and bring good results to the team are never or hardly benched. The same applies to your website; if it is good enough, it would appear on top and have a very good chance of being clicked on. A fit player is never benched!
SEO Builds Trust and Credibility
Once your website starts appearing on top results, you start gaining trust and credibility from your potential customers. It will not be fair for your business to lose credibility only because it did not appear on the first page of Google and probably not even the second. If a player is fit, he / she is trusted to bring value to the team.
SEO Builds Trust and Credibility
Once your website starts appearing on top results, you start gaining trust and credibility from your potential customers. It will not be fair for your business to lose credibility only because it did not appear on the first page of Google and probably not even the second. If a player is fit, he / she is trusted to bring value to the team.
Increases Visibility
You don’t want to miss out on potential customers just because your website is not visible, your online visibility matters. In these unprecedented times where people are relying more on online than offline platforms, your products and services have to be highly noticeable and accessible for interested personnel. You have to show off that fit body to your fans.
Drives Traffic
Being on top of the Search results, will enable more traffic driven to your website through the visitors clicking on it. This is a huge advantage to your business as people will start gaining more knowledge about your products and services leading them to possibly take action i.e., generating a lead. The more traffic to your website, the more leads you will have that can be converted to a sale. Having recognized a player’s value, he / she starts to get attention from spectators.
Drives engagement and conversions
Having grabbed all the attention, generated leads, credibility and having converted them, those potential customers will now start associating themselves with your products and services. Over time, you build loyalty as these customers continue using your products or services, falling in love with them and acting as your ambassadors. Having an A-Player like Messi in the team, generates a fan-base and eventually multiple revenue streams for the club.
Here is an easy homework for you: Whatever business you are running, try to search on a Search Engine like Google, any keywords related to the products and services you provide. See where your website appears on the search results and evaluate where you stand. For instance, one can search: “best logistics company in Tanzania” as keywords and if you are a logistics company yet your page does not appear on the first page, it only means you are missing out on a lot of potential leads.